Case Studies

MidCoast Community Bank

Challenge / Solution

MidCoast Community Bank Website

MidCoast Bank needed a complete digital transformation. Their disparate marketing channels included inconsistent messaging and a number of different graphic styles. But the most central issue was the website. The site was not only outdated, it was not mobile-friendly, not optimized for search engines, and used old Flash technology that wouldn’t load without a browser plugin.

The great people at MidCoast knew their website was overdue for an update. Our Fisential team engaged with them in conversations about their mission, their customers and the community they serve. We looked at their competitors, and we identified their goals – the primary one being new personal and business checking account acquisition.

Before / After

Our designers went to work creating beautiful custom layouts to show exactly how to offer an experience designed to boost engagement, attract new customers and strengthen existing relationships. Fisential’s expert technology team accomplished the development with the knowledge and skill that they’ve acquired through years of experience building high quality bank websites.

Toggle between NEW & OLD »

NEW MidCoast Bank Website OLD MidCoast Bank Website

The new midcoast website includes several modern features, like a cost comparison on the Checking Accounts page that activates on scroll, as shown here.

Brand Consistency

It’s important to deliver a superior experience across web, mobile, email, social, advertising and print channels.

These examples show social media design, header graphics and a custom email template that we created for MidCoast. Great messaging and graphics have helped them strengthen their brand, connect with customers, increase satisfaction and win customer loyalty.

MidCoast Community Bank branding examples


The new MidCoast website is the cornerstone of a digital marketing strategy that highlights all the great things at MidCoast, the people, their connection with the community and their positive spirit. And the results are impressive too: new customer acquisition has doubled and is still growing.

We’re pleased to see so many new customers switching to MidCoast, as we continue to provide creative services, data and security to help the bank attain new heights every day.

You’re in Good Company

Including MidCoast Community Bank, the Fisential team has had the honor to work with some of the finest financial organizations - here are just a few.

Get ready to...

  • Deliver a better digital experience for your customers.
  • Get a clearer view with data analytics.
  • See an increase in new customers.
  • Stay ahead on security & compliance.
  • Get a web solution designed specifically for your bank.

Contact us today!


(302) 998-6250


(302) 998-6250